| Call to Action: Secret Formulas to Improve Online Results (Taschenbuch) von Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
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| Synopsis: | | The most comprehensive book of its kind, "Call to Action" presents an overview of the principles and tactics of conversion rate marketing. "New York Times" best-selling authors Bryan and Jeffrey Eisenberg bring their years of experience to this step-by-step, how-to manual, based on their Persuasion Architecture and proven conversion rate optimisation techniques.
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