Fundamentals of Strategic Management (Taschenbuch)
von Raghavan Parthasarthy


 
Synopsis:
"Fundamentals of Strategic Management" emphasises strategy in action by exposing students to real-world examples, practical applications and a complement of strategy theory. The author uses a central theme to form the basis of discussion in each chapter, "What causes a business to succeed?" Another running theme is the importance of corporate governance and corporate social responsibility. This work offers a full chapter on corporate governance and social responsibility as well as boxes and discussion throughout other chapters as appropriate. It is a 10-chapter, reasonably priced text written in a clear, direct, non-superfluous style that includes a majority of its source material from practitioner sources such as the "Harvard Business Review" and "Business Week". It focuses on themes of success in business and the importance of corporate governance and corporate social responsibility.





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Angebote zu  Fundamentals  Strategic  Management  ab 1 Euro!

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