A Technique for Producing Ideas (Advertising Age Classics Library) (Taschenbuch)
von James W. Young


 
Synopsis:
A McGraw-Hill Advertising Classic, "A Technique for Producing Ideas" reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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Mehr zu  English Books,  Business & Investing,  Advertising,  Marketing,  Creativity,  Perception,  Creativity & Genius,  Cognitive Psychology,  Cognitive Science,  Cognitive Psychology,  Behavioral Sciences
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